GfK Aktiengesellschaft is the fifth-largest market research firm in the world. Headquartered in Nuremberg, Germany, the company consists of 115 operational units worldwide. As GfK continues to expand, the company faces the growing challenge of standardizing financial data to meet corporate reporting requirements. GfK turned to Microsoft® Gold Certified Partner NAVAX Consulting AG and GfK Austria to implement Microsoft Dynamics® NAV in its Central and Eastern Europe (CEE) operations center.

The NAVAX team customized a deployment template for Microsoft Dynamics NAV that simplifies corporate financial reporting. Early success with Microsoft Dynamics NAV led GfK executives to deploy the solution throughout the company’s CEE region. With Microsoft Dynamics NAV, GfK has increased efficiency, improved strategic planning, and saved an estimated U.S.$598,000 within the CEE region alone.